Difference between revisions of "Replacement Analytics"
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== Analytics == | == Analytics == | ||
| − | <span class="problem"> | + | <span class="problem">Website analytics can be helpful for understanding traffic to your website, but can also be extremely intrusive to the privacy of your visitors. Google represents perhaps the worst example of this, as they not only track minute details about visitors and their behavior, but also combines this data with additional, extensive data they are sweeping up about individuals from their trackers across the web.</span> |
== Replacements == | == Replacements == | ||
| − | <span class="intro"> | + | <span class="intro"> |
| + | The good news is that you can still use web analytics on your website without needlessly and grossly infringing on your visitors’ privacy. One of the most important steps you can take to respect your visitors' privacy is to self-host analytics data. Otherwise, using cloud analytics services which are privacy-oriented is still better than using Google Analytics.</span> | ||
| − | <h3 class="title entry solution-1"> | + | <h3 class="title entry solution-1">Matomo</h3> |
| − | <span class="link entry solution-1">http:// | + | <span class="link entry solution-1">http://matomo.org/</span> |
| − | <span class="description entry solution-1"> | + | <span class="description entry solution-1">Matomo is a web analytics service that claims to be privacy-oriented. However, they enable Google integrations which undercuts this claim. Choose the self-hosting option and do not integrate with Google.</span> |
| − | <h3 class="title entry solution-2"> | + | <h3 class="title entry solution-2">Amplitude</h3> |
| − | <span class="link entry solution-2">https:// | + | <span class="link entry solution-2">https://amplitude.com/</span> |
| − | <span class="entry solution-2 description"> | + | <span class="entry solution-2 description">Amplitude is a rather standard web analytics service which is not very respectful of privacy. It is cloud-based, and while they claim not to share data with third-parties, they use Amazon Web Services' servers to store encrypted data. The service also buys third-party data, and the fact that their own website uses Google Analytics should indicate the lack of confidence they have in their own product.</span> |
| + | |||
| + | <h3 class="title entry solution-3">Open Web Analytics</h3> | ||
| + | <span class="link entry solution-2">http://openwebanalytics.com/</span> | ||
| + | <span class="entry solution-2 description">Open Web Analytics is an excellent option for those a little more comfortable with back-end development who want a fully-featured product. It is completely self-hosted.</span> | ||
| + | |||
| + | <h3 class="title entry solution-4">Simple Analytics</h3> | ||
| + | <span class="link entry solution-2">https://simpleanalytics.io/</span> | ||
| + | <span class="entry solution-2 description">Simple Analytics is a strongly privacy-oriented analytics service which only tracks necessary traffic metrics. It is cloud-based, but does not store IP addresses and does not use cookies.</span> | ||
| + | |||
| + | <h3 class="title entry solution-5">Fathom</h3> | ||
| + | <span class="link entry solution-2">https://usefathom.com/</span> | ||
| + | <span class="entry solution-2 description">Fathom is similar to Simple Analytics in that it does not collect unique identifiers. What it offers in addition is a free, self-hosted option which makes it even more privacy-friendly.</span> | ||
Revision as of 20:13, 7 March 2019
Contents
Analytics
Website analytics can be helpful for understanding traffic to your website, but can also be extremely intrusive to the privacy of your visitors. Google represents perhaps the worst example of this, as they not only track minute details about visitors and their behavior, but also combines this data with additional, extensive data they are sweeping up about individuals from their trackers across the web.
Replacements
The good news is that you can still use web analytics on your website without needlessly and grossly infringing on your visitors’ privacy. One of the most important steps you can take to respect your visitors' privacy is to self-host analytics data. Otherwise, using cloud analytics services which are privacy-oriented is still better than using Google Analytics.
Matomo
http://matomo.org/ Matomo is a web analytics service that claims to be privacy-oriented. However, they enable Google integrations which undercuts this claim. Choose the self-hosting option and do not integrate with Google.
Amplitude
https://amplitude.com/ Amplitude is a rather standard web analytics service which is not very respectful of privacy. It is cloud-based, and while they claim not to share data with third-parties, they use Amazon Web Services' servers to store encrypted data. The service also buys third-party data, and the fact that their own website uses Google Analytics should indicate the lack of confidence they have in their own product.
Open Web Analytics
http://openwebanalytics.com/ Open Web Analytics is an excellent option for those a little more comfortable with back-end development who want a fully-featured product. It is completely self-hosted.
Simple Analytics
https://simpleanalytics.io/ Simple Analytics is a strongly privacy-oriented analytics service which only tracks necessary traffic metrics. It is cloud-based, but does not store IP addresses and does not use cookies.
Fathom
https://usefathom.com/ Fathom is similar to Simple Analytics in that it does not collect unique identifiers. What it offers in addition is a free, self-hosted option which makes it even more privacy-friendly.
